In 2015, Georgia identified a gap in the youth market following the closure of Cleo magazine. She presented her ideas to the Bauer executive team, which led to the launch of Miss FQ – in both online and print formats.
“Enter Miss FQ, the brainchild of Bauer New Zealand’s lead video producer, Georgia Bramley — then a 22-year-old digital content producer on the ‘To Love’ network — who presented the idea to the Bauer Executive team.
“She personified the Miss FQ reader and the proactive millennial mindset that the brand celebrates,” says Mullin of Bramley’s pitch, whose audience included Bauer Australia and New Zealand CEO, Paul Dykzeul, and general manager of publishing and insights Tanya Walshe and head of digital Michael Fuyala. “They listened, and they liked it — which says a lot about Bauer as an organisation.””